Media & Platforms

80 brands scored on cultural relevance across five dimensions.

80
Brands
31.0
Avg Score
57
Highest
21
Lowest
+10
Most Improved
YouTube

Top 20 in Media & Platforms

All 80 Brands

Complete ranking for Media & Platforms on The Relevance Index.

1 TikTok Social 57 2 ChatGPT Search 51 3 YouTube Social 49 4 Instagram Social 45 5 Highsnobiety Publishing 41 6 Patreon Creator Economy 40 7 Criterion Collection Streaming 37 8 Dezeen Publishing 37 9 Google Search Search 37 10 New York Times News 37 11 Crunchyroll Streaming 35 12 FX Networks TV 35 13 Morning Brew Newsletters 35 14 The Economist News 35 15 The Guardian News 35 16 404 Media News 34 17 Bon Appetit Publishing 34 18 032c Publishing 33 19 Architectural Digest Publishing 33 20 BBC News News 33 21 Financial Times News 33 22 Hacker News News 33 23 IGN News 33 24 It's Nice That Publishing 33 25 Substack Newsletters 33 26 Telegram Social 33 27 The Verge News 33 28 WordPress Newsletters 33 29 Al Jazeera News 31 30 All-In Podcast Podcasting 31 31 AnOther Magazine Publishing 31 32 Bloomberg News 31 33 Business of Fashion Publishing 31 34 CNN News 31 35 Mubi Streaming 31 36 Rest of World News 31 37 Reuters News 31 38 Squarespace Newsletters 31 39 TechCrunch News 31 40 The Athletic News 31 41 The Atlantic News 31 42 Wall Street Journal News 31 43 Washington Post News 31 44 WhatsApp Social 31 45 MSNBC News 30 46 9to5Mac News 29 47 Acquired Podcast Podcasting 29 48 Audible Audio 29 49 Call Her Daddy Podcasting 29 50 Claude Search 29 51 Eater Publishing 29 52 Kinfolk Publishing 29 53 Kotaku News 29 54 Showtime Streaming 29 55 Spotify for Podcasters Podcasting 29 56 Wix Newsletters 29 57 Ars Technica News 27 58 Cereal Magazine Publishing 27 59 Dazn Streaming 27 60 Defector News 27 61 Engadget News 27 62 Puck News 27 63 Stratechery Newsletters 27 64 The Daily Podcasting 27 65 The Ringer News 27 66 Wallpaper Publishing 27 67 Bluesky Social 25 68 Curbed Publishing 25 69 Fox News News 25 70 Gemini Search 25 71 Signal Social 25 72 The Hustle Newsletters 25 73 Threads Social 25 74 Associated Press News 23 75 Facebook Social 23 76 Mastodon Social 23 77 Bing Search 21 78 Medium Newsletters 21 79 Polygon (Gaming) News 21 80 Semafor News 21

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