People

64 brands scored on cultural relevance across five dimensions.

64
Brands
32.8
Avg Score
51
Highest
15
Lowest
+5
Most Improved
Virgil van Dijk

Top 20 in People

All 64 Brands

Complete ranking for People on The Relevance Index.

1 Elon Musk Tech 51 2 MrBeast Culture 51 3 Hayao Miyazaki Creators 48 4 Banksy Artists 47 5 Takashi Murakami Artists 45 6 Yayoi Kusama Artists 45 7 Kim Kardashian Culture 43 8 Mohamed Salah Athletes 43 9 Virgil Abloh Fashion 43 10 Emma Chamberlain Creators 41 11 John Oliver Creators 41 12 KAWS Artists 41 13 KSI Creators 41 14 Pharrell Williams Music 41 15 Coco Gauff Athletes 39 16 Hasan Minhaj Creators 39 17 Lamar Jackson Athletes 39 18 Oprah Winfrey Culture 39 19 Sam Altman AI 39 20 Virgil van Dijk Athletes 38 21 Alessandro Michele Designers 37 22 Demna Gvasalia Designers 37 23 Joe Rogan Podcasting 37 24 Khaby Lame Creators 37 25 Marques Brownlee Creators 37 26 Anna Wintour Fashion 35 27 Casey Neistat Creators 35 28 Declan Rice Athletes 35 29 Iga Swiatek Athletes 35 30 Logan Paul Creators 35 31 Nigo Designers 35 32 Bernard Arnault Fashion 33 33 Brian Chesky Tech Leaders 33 34 Josh Allen Athletes 33 35 Travis Kelce Athletes 33 36 Evan Spiegel Tech Leaders 31 37 Jony Ive Designers 31 38 Pep Guardiola Athletes 31 39 Bjarke Ingels Designers 29 40 Kevin De Bruyne Athletes 29 41 Neri Oxman Designers 29 42 Phil Foden Athletes 29 43 Reed Hastings Tech 29 44 Satya Nadella Tech 29 45 Sundar Pichai Tech 29 46 Tim Cook Tech 29 47 Cole Palmer Athletes 27 48 Jensen Huang Tech 27 49 Jonathan Anderson Designers 27 50 Daniel Ek Tech 25 51 Jadon Sancho Athletes 25 52 Martin Odegaard Athletes 25 53 Jeff Bezos Tech 23 54 Mark Zuckerberg Tech 23 55 Mikel Arteta Athletes 23 56 Patrick Collison Tech Leaders 23 57 Tobi Lutke Tech Leaders 23 58 Jack Dorsey Tech Leaders 21 59 Lei Jun Tech Leaders 21 60 Warren Buffett Finance 19 61 Arne Slot Athletes 17 62 Dario Amodei AI 15 63 Masayoshi Son Tech Leaders 15 64 Nuno Espirito Santo Athletes 15

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