https://therelevanceindex.com Weekly cultural relevance scores for 1,200+ brands across five domains: Attention, Conversation, Creation, Desire, and Zeitgeist. en Sun, 08 Mar 2026 00:00:00 +0000 https://therelevanceindex.com/report-q1-2026.html https://therelevanceindex.com/report-q1-2026.html Sat, 08 Mar 2026 08:00:00 +0000 1,203 brands scored across five cultural domains. AI platforms gain momentum. Entertainment and sports dominate cultural conversation. The full Q1 2026 report on who matters right now. https://therelevanceindex.com/ https://therelevanceindex.com/weekly/2026-03-03 Wed, 05 Mar 2026 03:00:00 +0000 This week's update: 1,203 brands rescored. ChatGPT holds at 88, Elon Musk remains number one at 90. AI category continues to gain cultural momentum. Anime reaches a perfect 20/20 on Conversation. https://therelevanceindex.com/ https://therelevanceindex.com/weekly/2026-02-24 Wed, 26 Feb 2026 03:00:00 +0000 Weekly rescore complete. TikTok scores 20/20 on Zeitgeist. Instagram matches ChatGPT at 88. Platform dominance is a recurring theme in Q1 scoring. https://therelevanceindex.com/ https://therelevanceindex.com/weekly/2026-02-17 Wed, 19 Feb 2026 03:00:00 +0000 1,203 brands updated. Culture and Entertainment remains the highest-scoring category at 54.5 average. Sports close behind at 50.5. Finance and industrial categories continue to trail. https://therelevanceindex.com/ https://therelevanceindex.com/weekly/2026-02-10 Wed, 12 Feb 2026 03:00:00 +0000 Fresh scores across all 1,203 brands. DeepSeek continues its attention spike following its January launch. Apple holds steady at 82. The AI category reshuffles again. https://therelevanceindex.com/ https://therelevanceindex.com/weekly/2026-02-03 Wed, 05 Feb 2026 03:00:00 +0000 Weekly update live. Disney scores 84 on the back of strong Creation (18) and Desire (20) domain scores. Star Wars and Drake tied at 81. The top 10 remains dominated by entertainment and platform brands. https://therelevanceindex.com/ https://therelevanceindex.com/weekly/2026-01-27 Wed, 29 Jan 2026 03:00:00 +0000 First scores of 2026 refreshed. 1,203 brands across 15 categories. Culture and Entertainment leads with a 54.5 average. Energy trails at 30.0. The spread between categories continues to widen. https://therelevanceindex.com/methodology.html https://therelevanceindex.com/methodology.html Mon, 06 Jan 2026 08:00:00 +0000 A hybrid scoring model combining real-time quantitative data (Wikipedia pageviews, Reddit mentions) with independent AI qualitative analysis (GPT-4o-mini) across five cultural domains. Each brand is scored 0 to 100.